I created all branding and original package design, and built the website. Triton Industries is a steel fabrication company that has been around in Chicago for decades. When Joe Wortell came along with an idea to do a sister company that was geared more toward home goods - the family came to me for branding and design. We wanted to keep the first word in the name, and have a nod to the old logo - but update and streamline the design. I also wanted to make the metal element visible in the design and since Joe would be starting out with Men's products - I want to make it some what masculine. pictured are some of the packaging and products along with the Triton Industries logo that was our basic inspiration. 
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